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Innovative campaign tackles soccer and violence against women together

Auteur : Millennia2025

Source : UN Women



 Innovative campaign tackles soccer and violence against women together

During the FIFA World Cup, one million stickers that read “O valente não é violento” (“The brave are not violent”) are being distributed throughout Brazil. Each includes one of ten different soccer-related puns in Portuguese, which aim to educate soccer fans about the responsibility men should take to end violence against women and to combat gender stereotypes.


Across the 12 Brazilian host cities in five regions of the country, tens of thousands of people gather in ‘FanFests' to watch the matches on large screens. Volunteers approach these fans with the stickers as part of “The brave are not violent” initiative. It was launched in 2013 in nine Latin American countries (Argentina, Bolivia, Brazil, Cuba, Ecuador, Honduras, Mexico, Peru and Venezuela), under the umbrella of the UN Secretary-General's UNiTE to End Violence against Women Campaign, coordinated by UN Women on behalf of the UN System. The soccer-related campaign seeks to engage men in the fight to end violence against women and girls.

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  Millennia2025 Woment and Innovation Foundation  

Women and Innovation Foundation,
Public Utility Foundation


Fondation Millennia2025
Femmes et Innovation,
Fondation d'utilité publique



Institut Destrée - The Destree Institute

The Destree Institute, NGO official partner of
UNESCO (consultative status) and 
in Special consultative status with
the United Nations ECOSOC since 2012 


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en statut consultatif spécial auprès de l'ECOSOC
des Nations Unies depuis 2012




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