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Vous êtes ici :   Fondation Millennia2025 > Zero Mothers Die   

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Millennia2025 Women and Innovation Foundation 



Zero Mothers Die

Empowering Pregnant Women with Mobile Health


Zero Mothers Die


=> Follow us on - @ZeroMothersDie
#ZMD - #M2025


Official Website here.





 Millennia2025 Foundation  





Zero Mothers Die: Project and budget


Zero Mothers Die, Mobile Health for Pregnant Women to Improve Maternal Health : Brochure [pdf] 






New ZMD partner in India



ZMD presented at the GSMA mobile world congress 2014, Barcelona



Powering Telecoms: West Africa Market Analysis, Sizing the potential for Green Telecoms in Nigeria and Ghana



Adressing Maternal Health in communities by Chinomso Ibe, Traffina Foundation, Nigeria




New links:

- How a Modern Library Keeps Mothers Healthy in Rural Ghana:





"The annoucement of the launch of ZMD by the Thomson Reuters Foundation : New service uses mobile phones to reduce
           maternal mortality"
- Lisa Anderson, Thomas Reuters Foundation - 2 October 2013


Extract: "NEW YORK (Thomson Reuters Foundation)—For many rural expectant and new mothers, health care providers may be far away, but new technology is bringing them close through the mobile phone, now almost ubiquitous even in the poorest corners of the world.[...] 


As a result, services offering mobile health care information are proliferating.  The newest, Zero Mothers Die,  launched its service last week to improve maternal, newborn and child health by providing pregnant  women and new mothers with mobile health information. 


A global partnership between Advanced Development for Africa Foundation (ADA); Millennia2025 Foundation, UNAIDS, telecommunications firm Airtel and UniversalDoctor,  Zero Mothers Die aims to reduce maternal mortality and health complications, and accelerate mobile phone ownership and use by at-risk pregnant women in rural areas and the education of community health care workers."


=> Direct link to the article here:



TAVIERX addressing Millennium Goals


Extract: "Interactions with key players in the global health scene further highlighted the value of TAVIERX to yield measurable and sustainable benefits. As agreements with the Millennia2025 Foundation and Advance Development Africa ( are being finalized for the Zero Mothers Die project. The preparations for the TAVIERX worldwide launch are on the way with experts from scientific, medical, health-economic, and communications domain. “At 360Medlink we believe patient non-adherence is highly underestimated in terms of negative consequences on treatment efficacy, patient well being and overall costs for public and private payors."


=> Direct link to the article here:







   Unacceptably High Maternal Mortality


800 women die every day from preventable causes related to pregnancy or childbirth complications.


In 2010, 287,000 women died during and following pregnancy and childbirth.


99% of these maternal deaths occurred in developing countries, and most could have been prevented .

[WHO maternal mortality fact sheet:]


Skilled care before, during and after childbirth can save the lives of women and newborn babies.


Reduction of maternal mortality and improvement of maternal health is a UN Millennium Development Goal (MDG 5).



   High Potential of ICTs for Health


Mobile phone networks cover 90% of the world's population, with 75% of mobile subscriptions held by nearly 80% of the population in low- and middle-income countries.


Mobile phone interventions targeting pregnant women are associated with an increase in skilled birth attendance, which is one of the most important factors for saving women's lives during childbirth according to the World Health Organization (WHO).



Evidence shows that mobile health tools can help minimize time barriers and facilitate urgent care, as well as support health promotion through mobile messaging services. 

[mHealth Alliance, 2012. mHealth and MNCH: State of the Evidence].



   Zero Mothers Die: A commitment towards saving women's lives using ICTs


The Zero Mothers Die project envisioned by this partnership will target all expectant and new mothers by employing a comprehensive approach to improving maternal, newborn and child health (MNCH) and the systematic use of ICTs as key elements.


The project contains five main components:


1. MumHealth, a mobile messaging service delivering maternal, newborn and child health information to pregnant women and new mothers through voice and text messages in local dialects;


2. Systematic distribution of 100,000 mobile phones per year to pregnant women to increase their access to healthcare information;


3. An allocation of 36,000,000 minutes of free airtime per year to communicate with local health workers and facilities;


4. Capacity-building of community health workers (CHWs) in rural communities using ICTs;


5. A mobile money savings scheme to increase access to skilled care during childbirth.







   Project Objectives

The overall objective is to employ a comprehensive systematic approach in reducing maternal mortality through the development and implementation of a mobile health project for pregnant women.


Specific objectives include:


• Reduction in maternal mortality and maternal health complications through increased access to appropriate healthcare information via mobile voice and text messages in local dialects by pregnant women in rural communities;


• Accelerate mobile phone ownership and use by at-risk pregnant women in rural communities to increase access to healthcare, empower women with information and reduce the mobile phone gender gap. This includes education of women on the benefits of mobile phone ownership and use, as well as facilitating connections with local healthcare workers through 30 minutes of free airtime per month restricted to calling assigned local health care facilities and workers;


• Education and capacity-building of community health workers (CHWs) using tablets preloaded with up-to-date training materials and content to improve maternal and child health in their communities.



   Guiding Principle: Sustainability and Scalability 


Local ownership, integration within local health ecosystems, and inclusive business models will be key to the sustainability of the project.


• Relevant local Ministries (Health, Telecommunications, Family and Welfare, etc.) and partners will be engaged in the project processes to secure their buy-in and local ownership to ensure sustainability beyond donor funding and scale up.


• Zero Mothers Die will be integrated as much as possible into health services offered in-country and local health information management systems, in connection with the private sector and telecom providers, thereby integrating within local health ecosystems.


• Zero Mothers Die aims to establish an inclusive business model to ensure long term sustainability beyond 2015. The mobile phones distributed through the project will be provided to pregnant women who opt-in with a nominal fee in order to generate ownership of the phones (ensuring they are well taken care of and charged) and promote the importance of the services associated with the mobile phone.




   Project Phases 2012-2015

Initiated in Geneva in April 2012 at the Global Health Dynamics Roundtable, Zero Mothers Die has conducted a series of activities in order to build a strong partnership covering all aspects of the project. The phases of the project cover:


   1. 2012 – 2013: Preparation, Advocacy and Partnership Initiation


As of April 2013, Zero Mothers Die has conducted a series of meetings with potential partners and prepared a project proposal, including estimated costs.


Zero Mothers Die is led by two foundations, ADA and Millennia2025. Additional partners are currently being contacted.


Zero Mothers Die has been presented at the Millennia2015 International Conference at UNESCO, 3-6 December 2012, and at the special session on Women and eHealth at Med-e-Tel, 10 April 2013, Luxembourg. In both occasions, the project has elicited a great interest among the participants. Several are waiting for a proposal to engage further negotiations.


The estimated budget of this phase is US$199,000 comprising US$132,000 of in-kind support already provided by ADA and Millennia2025 Foundations.



   2. 2013 – 2014: Implementation Phase 1


Depending on the development of partnership negotiations, the next phases of implementation will be conducted in selected countries.

An Implementation Plan will be developed with national authorities, including estimated budgets calculated per country of implementation with the contribution of the Millennia2015 communities in countries, ADA experts and consultants, and local representatives of the partners.




   3. 2015: Implementation Phase 2


Cross-country scale up.






   Technical Components

The Zero Mothers Die project will consist of the following technical components:



   1. Access to Maternal, Newborn & Child Health Information


MumHealth: Maternal Health Information through Mobile Messaging Service


The first component will focus on delivering culturally sensitive maternal, newborn and child health (MNCH) information via text and voice messages to pregnant women and new mothers, and potentially expanded to partners, relatives and others involved in the pregnancy. Subscribers to the service would register by indicating the expected due date or birth date of their newborn and receive health messages and reminders twice weekly during the last 37 weeks of pregnancy and the first 52 weeks of the child's life (messages will typically start from the 6th week of pregnancy). Beyond general maternal and child health, messaging would include content on PMTCT, proper nutrition, breastfeeding, immunizations, birth spacing and referrals to local health resources. This component is directed towards women who already own a mobile phone  [With the assumption that the external subscribers (women who own mobile phones) will pay for a subsidized cost of this service, with subsidization depending on the project funds raised, to maintain sustainability of the project] and those equipped with mobile phones through the Zero Mothers Die project (see Component 2). This type of initiative has been successful in South Africa, Ghana, Tanzania, Bangladesh and other low and middle-income countries.


The content for the MNCH mobile messages will be drawn from various sources and customized to form a repository of audio and text messages in up to four local languages and dialects called MumHealth, developed in partnership with UniversalDoctor Project, to tackle illiteracy, language barriers and access by women with disabilities. The messages will be customized according to local languages/dialects, cultures, literacy levels, etc., using well-tested processes developed by UniversalDoctor to ensure successful uptake. 




   2. Access to Mobile Devices by Pregnant Women


Provision of 100,000 Mobile Phones per year


The second component involves the provision of mobile phones preloaded with a set amount of free airtime (30 minutes per month restricted to specific numbers) to women during their fourth month of pregnancy, particularly targeting at-risk, low-resource, HIV-positive pregnant women in rural communities, to follow their pregnancy and the first year of her child's life.


This component will accelerate the access and use of mobile phones by pregnant women. Participating women will be provided with a mobile phone after their fourth month of pregnancy. The minimum requirements for women to participate in the project include: (1) registration of pregnancy at the nearest healthcare center or in the villages by CHWs, nurses or midwives, and (2) commitment to at least four prenatal visits before childbirth. The registered pregnant women will receive tailored MNCH information, important reminders and instructions directly to their assigned mobile phones. Equipping expectant and new mothers with registered mobile phones ensures a CHW will be able to contact them with important information regarding their pregnancy. Thanks to component 3 (below) pregnant women will also be able to communicate directly with CHWs.




   3. Access to Communication with Health Workers & Facilities

Connectivity and free airtime: 36,000,000 minutes per year


Thirty minutes per month of free airtime allocated to each pregnant woman's mobile phone will be restricted for calling assigned CHWs, healthcare centers or referral hospitals. The aim of this component is to facilitate cost-effective communication between pregnant women and CHWs, midwives, nurses and doctors to improve access to pregnancy-related services, such as attended births, and enable the women to share information on their pregnancies as well as ask questions to CHWs. During the period of use, the expectant or new mother may purchase her own airtime, in addition to the free airtime provided, to use the phone as her own. Once the period of use is complete (pregnancy through first year of life of the child, or maximum 18 months), the mother would then keep the mobile phone and continue purchasing airtime and using the mobile phone.


This component may also include equipping CHWs with mobile phones to attend women during pregnancy and during the first year of childbirth if it is determined that there are not adequate mobile phone ownership levels among this target group in the areas of implementation.




   4. Empowering Community Health Workers through Access to Information & Training

Education and Capacity-Building of Health Workers


This component will provide access to health information and training for community health workers (CHWs) through digital tools. Access to health information and ICT support for health workforce development are two of the priority eHealth action areas identified by WHO and approved by the Executive Board in 2006. CHWs will be provided with tablets preloaded with content and training on how to use the tablets and ICT tools to support their work.


The preloaded content will include a specific and robust CHW Educational Tool developed by UniversalDoctor Project to deliver educational content across various health areas such as HIV/AIDS, healthy pregnancy and childbirth services, and other maternal health issues. The content will be developed in local languages and dialects and tailored for the local needs of health workers. The application will include dual-purpose multimedia content, such as videos, informational and demonstrative graphics, and multiple choice quizzes, to remind CHWs of important maternal health concepts in local languages/dialects and to educate the pregnant women they attend. This tool will help build the capacities of health workers, particularly in identifying high-risk pregnant women who need higher levels of care.




   5. Access to Skilled Care During Childbirth

Mobile Money Savings Scheme for Attended Childbirth and Related Costs

[The inclusion of this component will depend on the country selected for implementation, particularly whether mobile money services exist in-country and are feasible for the project]


Many births in developing countries still occur at home, far from skilled care. This component involves building a mobile money savings scheme to enable pregnant women to save money over time to finance attended childbirth. Lack of financial coverage for attended childbirth is a key barrier to safe births and post-partum care for mother and child.


Through this component, pregnant women would be able to enroll in savings plans based on mobile money at the same time as they register their pregnancy at the local healthcare center or with the CHW. Incentives for attending antenatal care services could be built into the scheme by providing additional deposits into women's childbirth savings for attending these services. Successful implementations of mobile savings schemes for health have been seen in Kenya, through Changamka MicroHealth's maternal health smartcard micro-savings program, which uses Safaricom's M-Pesa mobile money transfer system.




   Project Partners

Advanced Development for Africa (ADA)
• Coumba Touré, President, Advanced Development for Africa
• Jeannine Lemaire, Consultant, Advanced Development for Africa
• Yunkap Kwankam, Senior Advisor on eHealth, Advanced Development for Africa


Millennia2025 Women and Innovation Foundation, PUF —
• Véronique Thouvenot, Co-founder and Scientific Director, Millennia2025 Foundation

• Anne Petitgirard, Senior Advisor in Maternal and Child Health, and HIV
• Lilia Perez Chavolla, Senior Advisor in ICT Applications
• Kristie Holmes, Social Media Advisor

• Marine Al Dahdah, Researcher, PhD Candidate at Paris Descartes University - Health, Gender studies at CEPED and ANRS

• Jordi Serrano Pons, Founder & CEO, UniversalDoctor Project


Coordinator and contact: Jeannine Lemaire (Lemaire.Jeannine [@]



=> Zero Mothers Die: Project and budget









Phase Etape








Zero Mothers Die 

Zero Mothers Die





Phase Etape








Zero Mothers Die Ghana 

Zero Mothers Die





Phase Etape

Millennia2025 "Women and Innovation" Foundation







Zero Mothers Die - Project proposal for Ghana 

Zero Mothers Die









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  Millennia2025 Woment and Innovation Foundation  

Millennia2025 Women and Innovation Foundation, Public Utility Foundation
in Special consultative status with
the United Nations ECOSOC since 2019 


Fondation Millennia2025 Femmes et Innovation, Fondation d'utilité publique
en statut consultatif spécial auprès de l'ECOSOC des Nations Unies depuis 2019 



Institut Destrée - The Destree Institute

The Destree Institute, NGO official partner of
UNESCO (consultative status) and 
in Special consultative status with
the United Nations ECOSOC since 2012 


L'Institut Destrée, ONG partenaire officiel de
l'UNESCO (statut de consultation) et 
en statut consultatif spécial auprès de l'ECOSOC
des Nations Unies depuis 2012




International conference,

with the patronage
of the UNESCO 


Conférence internationale

avec le patronage
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